How to Set up Manual Lead Scoring
Lead scoring is one of the most powerful tools in modern marketing and sales, but its success lies in the preparation. The foundation of an effective lead scoring system isn’t just the algorithm itself—it’s the data, processes, and strategies that feed it.
Lead Scoring Outside Lead Qualification
Everyone in marketing understands lead scoring as a qualification methodology but only after having set up multiple iterations of it one sees the areas of use throughout an organization’s commercial activities. The status quo usecase is traditionally the Marketing-Sales handover (or better to define the MQL criteria). Yet even inside the most common area are levels to this:
