Transform your commercial activities to a dynamic, fast, data-driven system. Our processes are based on predictive scoring combining demographic and behavioral data.
Underline your CRM’s Lead Management System [LMS] with Gambit LMS’ predictive lead scoring and scoring-driven automations. Be ahead of the curve in running dynamic and fast paced funnel junctions as the MQL handover or customer churn prevention..
This holistic, dynamic set up gives your commercial team alignment and trust.
Connect your CRM so the contact and company properties can be read and extracted. No data beyond the scoring numerical values will be kept.
Our scoring algorithm re-engineers the customer journey backwards. It interpretes your CRM’s firmographic and behavioural data for influential touch points towards or against conversion – multiple times a day.
The lead qualification list can then be set as an enrollment criteria for your lead routing workflow to sales. Here you can either use our list as the main criteria or use it as an additional, contributing channel to your existing process.
Connect your CRM to extract contact and company properties. Only the scoring numerical values will be stored.
5 min set-up
Analyze and assign scores to leads based on predefined criteria to prioritize high-quality prospects efficiently.
Up to 30 min
Apply the calculated scores to segment leads into lists for targeted marketing and sales outreach.
Up to 1 hour per list
Forward e.g. qualified leads to the sales team for follow-up, ensuring timely engagement and higher conversion rates.
Between 1-4 hours per workflow
Make the most of your CRM with Gambit! Below see scoring features and performance compared between the industry average, HubSpot and Gambit!
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Predictive Scoring Benefits in common: Instant set up, predictive algorithm, high data quantity (all CRM properties, external data), low audit times, real time updates, scoring mix: lead fit & lead interest (on lead frequency & lead recency) | |||
CRM Native Gambit Digital exports your data and creates a lead scoring property in HubSpot via API upload. HubSpot does this natively in their marketing tool with more usability. | |||
Predicted Conversion Rate Our #1 KPI is to predict customers with a high accuracy. We have benchmarked top-of-class results here in a master thesis vs research publications and implemented in multiple Customer CRMs. | 8-15% | 21% | 40% |
Determine Inactive Leads The #2 KPI is to filter out leads that are unlikely to close and reroute these for nurturing or discarding. | 10-15% | 20% | 70% |
Gradient Decaying Scores If a property doesn’t receive any value updates for any records for a certain amount of time it will be excluded. This ensures timely adjustments. HubSpot only offers static decay instead of a gradiently decaying one. | |||
Qualification List Filter included Editable MQL qualification list with best practices to define the MQLs (min critieria, disqualification criteria, lead scoring thresholds in lead fit, interest and recency) | |||
Scoring included in all HubSpot Tiers Our scoring property can be used in HubSpot starter while HubSpot’s native property is locked only for Enterprise customers | ? | Professional | All Levels |
You got your own scoring in place? Great, then calculate your own conversion rate report and feel free to let us know how we stack up against yours.: x-axis: scoring, y-axis: contact counts, break it down by lifecycle stages.
Annual subscriptions can be paid monthly, with a 1-year commitment period.
1-year commitment
1-year commitment
Gambit acts GDPR compliant by not storing any data. Each time data gets uploaded into Gambit, we make a real-time request to HubSpot’s API. Data transmitted during API requests between us and HubSpot is encrypted using Transport Layer Security (TLS). This means that all API communications occur over HTTPS, ensuring that data in transit is securely encrypted and protected from unauthorized interception.
Insights view: The user needs to have read-level access to contacts and companies.
Data sync: The user also needs read/write-level access to company and contact properties (a superadmin account covers both)
Our free trial includes all available features for 14 days, giving you ample time to try everything out. After the 14-day period, you can choose to continue using Gambit by subscribing and leaving your banking details. You can cancel annually.
The Agency package is identical to the Growth package, with the only difference being that it includes a separate view for client accounts, allowing you to switch between your customers.
Our payment partner Stripe accepts credit card and IBAN bank transfer transactions. It also handles invoicing.
A manual scoring set up needs audits to adjust the latest buyers journey changes either in the buyers behaviour or in your website and marketing architecture. Without that the predicting accuracy of your scores will decline. while predictive scoring adapts to your buyers journey changes by recalculating it multiple times a day and thereby upkeeping consistent quality. It anticipates change before a human can manually notice this or a one-time set-up can account for.
Lead qualification is comprised of disqualification, qualification and priorization: The highest scored leads could be timely streamlined again by scoring to the best closers in your sales team (or/and geo or/and product etc). At the other end of the qualification spectrum leads will be either sent back to marketing for further nurturing or disqualified. (discarded to non-marketing contacts).
Lead scoring can be implemented throughout the lead funnel:
We score for the likelihood to close a customer. That means we interprete the specific CRM data on all customer and lead actions prior to closing. Whatever actions differentiate strongly have closing impact (positive or negative). The sum of these patterns makes the scoring algorithm together with certain rule sets and ICP info. This ensures a scientific, generic approach yet resulting in specific lead scoring.
gambit digital e.U. is a CRM Consulting Agency focused on B2B lead management and lead scoring operations.
