Scale Lead Qualification Nurturing Conversion by Scoring
Increase revenue by transforming your lead architecture and aligning your marketing and sales teams.
Understand Our Scoring & Qualification Approach
1. Connect your CRM
Connect your CRM so the contact and company properties can be read and extracted. No data beyond the scoring numerical values will be kept.
2. Run the property calculation
Selecting the relevant data points, such as demographic, firmographic and behavioral data. The algorithm will then process these variables to provide accurate projections.
3. Include scoring into the MQL criteria
Lead scoring gets mostly used inside lead qualification also known as the handover from marketing to sales. Here it gets usually combined with ideal client and time-based criteria.
4. Send the leads to Sales
After the lead qualification follows the routing of the most promising leads to sales. This streamlines the most crucial intersection or bottleneck in your commercial operations.
Lead Separation
5x
Improvement in CRM ops efficiency
Pipeline Streaming
40%
Predictive Customer Accuracy
Our Features
compared with the Industry Avg and HubSpot
 |  |  | |
|---|---|---|---|
Predictive scoring Benefits in common: Instant set up, predictive algorithm, high data quantity (all CRM properties, external data), low audit times, real time updates, scoring mix: lead fit & interest (lead frequency & recency) | |||
CRM Native Gambit Digital exports your data and creates a lead scoring property in HubSpot via API upload. HubSpot does this natively in their marketing tool with more usability. | API | ||
High Lead Accuracy Our #1 KPI is to predict leads with a high accuracy. We have benchmarked top-of-class results here in published scientific papers. | 8-15% | 21% | 40% |
Disqualified Leads The #2 KPI is to filter out leads that are unlikely to close and reroute these for nurturing or discarding. | 10-15% | 30% | 90% |
Automatic Decay If a property doesn’t receive any value updates for any records for a certain amount of time it will be excluded. This ensures timely adjustments. HubSpot only offers static decay instead of a gradiently decaying one. | |||
Qualification List Filter Included Editable MQL qualification list with best practices to define the MQLs (min critieria, disqualification criteria, lead scoring thresholds in lead fit, interest and recency) | |||
Scoring included in all HubSpot Tiers Our scoring property can be used in HubSpot starter while HubSpot’s native property is locked only for Enterprise customers | ? | Enterprise | All Levels |
What Our Clients Are Saying
Pricing
Choose your Pricing Subscription. We run a 1-month cancellation period.
- get daily updated scores via API & Webhook
- get in-app reports and recommendations
- upload properties and lists to HubSpot
Frequently Asked Questions
Gambit acts GDPR compliant by not storing any data. Each time data gets uploaded into Gambit, we make a real-time request to HubSpot’s API. Data transmitted during API requests between us and HubSpot is encrypted using Transport Layer Security (TLS). This means that all API communications occur over HTTPS, ensuring that data in transit is securely encrypted and protected from unauthorized interception.
Insights view: The user needs to have read-level access to contacts and companies.
Data sync: The user also needs read/write-level access to company and contact properties (a superadmin account covers both)
Our free trial includes all available features for 14 days, giving you ample time to try everything out. After the 14-day period, you can choose to continue using Gambit by subscribing and leaving your banking details. You can cancel monthly or annually.
The Agency package is identical to the Growth package, with the only difference being that it includes a separate view for client accounts, allowing you to switch between your customers.
Our payment partner Stripe accepts credit card and IBAN bank transfer transactions. It also handles invoicing.
A manual scoring set up needs audits to adjust the latest buyers journey changes either in the buyers behaviour or in your website and marketing architecture. Without that the predicting accuracy of your scores will decline. while predictive scoring adapts to your buyers journey changes by recalculating it multiple times a day and thereby upkeeping consistent quality. It anticipates change before a human can manually notice this or a one-time set-up can account for.
Lead qualification is comprised of disqualification, qualification and priorization: The highest scored leads could be timely streamlined again by scoring to the best closers in your sales team (or/and geo or/and product etc). At the other end of the qualification spectrum leads will be either sent back to marketing for further nurturing or disqualified. (discarded to non-marketing contacts).
Lead scoring can be implemented throughout the lead funnel:
- Lead discarding: discard leads at any level to not pay for too many marketing contacts
- Lead generation: use scored lookalike ad audiences, use scored retargeting audiences to only retarget the promising leads instead of all website visitors (or more than others)
- Lead nurturing: scoring accelerated nurturing, scoring delayed re-engagement
- Customer management: evangelist program, churn prevention, CLV activities
- Forecasting: deal amount x deal quantity x deal score x owner confidence x deal stage)
- CRM health checks: funnel bottlenecks, segmenting
- Marketing budget: lead scoring saves money
