Easy Approach to Setting up a Dynamic CRM Lead Management System
Lead management system (LMS) includes all activities and strategies of the marketing and sales team around the sales funnel / lead’s journey.
Lead Scoring Outside Lead Qualification
Everyone in marketing understands lead scoring as a qualification methodology but only after having set up multiple iterations of it one sees the areas of use throughout an organization’s commercial activities. The status quo usecase is traditionally the Marketing-Sales handover (or better to define the MQL criteria). Yet even inside the most common area are levels to this:
