Resources and Insights
Learn more about CRM lead management and scaling
Easy Approach to Setting up a Dynamic CRM Lead Management System
Niels Rossipaul
Lead management system (LMS) includes all activities and strategies of the marketing and sales team around the sales funnel / lead’s journey....
How to Set up Manual Lead Scoring
Alexander Herbst
Lead scoring is one of the most powerful tools in modern marketing and sales, but its success lies in the preparation. The foundation of an effective lead scoring system isn't...
Lead Scoring Outside Lead Qualification
Niels Rossipaul
Everyone in marketing understands lead scoring as a qualification methodology but only after having set up multiple iterations of it one sees the areas of use throughout an organization's commercial...
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